Human Male and Female Essay Example | Topics and Well Written Essays - 750 words

Human Male and Female - Essay Example The pill or oral contraceptives are also common and effective if used the right way. These pills contain different combinations of synthetic estrogens and progestins to interfere with ovulation. They are effective if taken once a day and preferably at the same time each day, though they do not reduce risks of STDs. They can be ineffective for those who smoke, more than 35 years old, have histories of blood clots, high blood pressure or certain types of cancer such as liver, breast, or endometrial cancers (Ireland 518). Injectable birth control is another method. It involves the injection of a particular progestin, Depo-Provera (depo-medroxyprogesterone acetate) given to the arm or buttocks once in three months. One disadvantage is that it can temporarily lead to a loss of bone density especially if used by adolescents. Discontinuation of this method can stop the bone loss. Certain foods and diets are essential if a patient chooses this method, especially those rich in calcium and vitamin. It does not prevent STDs (Ireland 518). Implantable rods are the size of a matchstick surgically inserted in the upper arm of a woman. It releases progestin and can work for a period of five years. It does not reduce in any way the risks of STDs, and if the date lapses, it may take a while before a woman becomes pregnant (Ireland 519). Emergency contraceptive pills are hormonal pills taken as a single dosage or taking two doses twelve hours apart. These are commonly used after unprotected sexual intercourse.

Moth Essay Example | Topics and Well Written Essays - 1000 words - 2

Moth - Essay Example The family Noctuidae, or the owlet moths, are not only numerous in species but also robust – and they are the largest family. They have hind wings of bright colors. They are usually flying at night. They also invade flowers as many are attracted to sugar and nectar. Moreover, their larvae are crop pests (Cutworm Moth, 2012). In Australia, the Philobota species of moth, or the pasture tunnel moths, are grass feeders (Moate et al., 2012). The so-called tunnel moths make a silk lined tunnel and that during night time or winter, the caterpillar of the tunnel moth gathers grass foliage and drags them back into their tunnels. The caterpillars are very small and may be quote difficult to notice for they measure around 35 mm long only and 3 mm across (New pasture pest, 2010). Pasture tunnel moths usually live in areas with higher rainfall, and they can cause significant damage to clovers, as well as annual and perennial grasses. The larvae are usually grey-colored in their bodies with black heads. The adult moth, on the other hand, is long and has a creamy-white color. The pasture tunnel moth usually cause the greatest damage during the months of July and August, during the rainy months, for rain has a great factors in stimulating this species of moth to feed more (Pasture tunnel moth, 2009). Moreover, the past ure tunnel moth affects cereal crops (Perry et al., 2011). The first time that Philobota species were identified in New Zealand was in February 2010 at the Ruakura Research Center in Hamilton, New Zealand. The migrant species are actually native to Australia, of which there are around 400 species, and where a number of these species are regarded as â€Å"minor pests of pasture† because it merely feeds on grass such as tall fescue trials and perennial ryegrass (Popay & Gunawardana, 2011). The aim for the project is to determine the emergence patterns of the Philobota moth, as well

Intercultural communicaton analysis Essay Example for Free

Intercultural communicaton analysis Essay The life of every personality is deeply affected by a myriad of intercultural affiliations that affect a person’s ability to interact with other people and be seen by them from a specific viewpoint. Intercultural communication is likely to be particularly affected by cultural stereotypes. Therefore, each person’s life is shaped to a great degree by cross-cultural perceptions and co-cultural affiliations. In my personal case, I have a variety of cultural affiliations that have a direct influence on my life. In the first place, a lot of facets of my experience depend on my physical characteristics, such as my female gender. Being of that gender, I have a different kind of experience with other people, as it seems easier to bond with girls than with boys on certain subjects, and some aspects of physical work and sports are naturally harder for me because of my weaker constitution. In addition to gender, my life is also impacted by my ethnic origin and religious tradition. Being Turkish and Muslim, I tend to follow the rules and norms prescribed by our faith. Thus, I pray five times a day, observe the Ramadan, and attend meetings in the local mosque. As a result, my lifestyle puts me in contact with a lot of Muslims who constitute my immediate circle of communication. In communication with other cultural and religious groups, I have to recognize that my principles and habits are different from most people. Many of my peers, for instance, find it strange that I do not eat or drink by daylight for the entire month of Ramadan. This makes me pause and explain to them the significance of the fast and what it means to me as a Muslim. Being Muslim does not in itself give an exhaustive description of my cultural identity since I have also been exposed to a number of other cultural influences. I am Turkish, and our culture differs in many ways from that of Arabic countries or that of Iran. In addition, I speak English as a second language and went to a French high school. Thus, for me, as for many of my younger countrymen, European cultural influences proved a great impact. I have been watching European movies and read European books since childhood. Knowing English, I was also exposed to the US cultural influence, watching Hollywood blockbusters and interacting with American peers. Belonging to a certain category, one is always an easy target for stereotypes. Thus, it so happened that I am an only child, so many believe that I am spoiled. In a talk with a classmate at school, I had to give examples of household chores that I do at home to dispel his notion of my being utterly â€Å"spoiled†. He only believed me after I told him how I could cook myself the whole dinner for the family at the age of 10. On the other hand, communicating with older people, I have to correct their understanding of college students as spoiled, rough, and careless. Sometimes, I feel as if these qualities are attributed to me by default simply because young people are portrayed in this way in a variety of movies. I try to combat this stereotype by taking time to talk to them at length about my studies and future career plans. I think it gives them an idea that I am serious about college as a way to a better life, not just a socializing event. In this way, my life has been infused with a variety of cultural influences that made me the person I am. At times, it can be difficult to balance many of them, such commitment to my faith with realities of college life here in the US. However, I do my best to try and find a sound approach that will dispel stereotypes and allow me to retain my unique identity. Reference Neuliep, J. W. (2000). Intercultural Communication: A Contextual Approach. Houghton Mifflin.

3-(3,4-Dihydroxyphenyl)-2-Propenoic Acid Synthesis

3-(3,4-Dihydroxyphenyl)-2-Propenoic Acid Synthesis Antimicrobial activity of Co (II) complex of 3-(3,4-Dihydroxyphenyl)-2-propenoic acid and sonochemical synthesis of nanoscale mixed –ligand EDA coordination for preparation of CoCl2.6H2O anoparticle Abstract 3-(3,4-Dihydroxyphenyl)-2-propenoic acid abbreviated as EDA was synthesized and characterized. Co (II) metal complex of this ligand prepared by reaction of chloride salt with EDA in dry acetonitrile. Phenolic compounds (a group of secondary metabolites) are widely distributed in plants and have shown to possess antimicrobial properties. Antibacterial activity was studied for ligand and its metal complex. This complex were tested for their antibacterial activity against Pseudomonas aeruginosa, Staphylococcus aureus, Streptococcus pyogenes and Escherichia coli comparatively with that of free ligand. Differential response to phenolic compounds was observed among bacteria. Also this complex was synthesized in Nano-scale and was characterized by SEM, XDR (X- Ray powder diffraction). Antibacterial activity of complex and nano- material were studied and compared with each other. Keywords: 3, 4-dihydroxy benzene acrylic acid, Cu (II) and Co (II) complexes, Antibacterial activity, nano- scale Introduction Acrylic acid or hydroxycinnamic acid compounds are widely distributed in the plants. They usually exist number of them exist as free acids in nature [4, 5, 6].Much work has been realized by bioinorganic as well as medicinal chemists to launch the relationship between the metal ions and their complexes as antimicrobial agents [7-8]. Phenolic compounds are secondary plant metabolites and naturally present in almost all plant materials, including food products of plant origin. These compounds are thought to be an integral part of both human and animal diets [13]. The chemical structure of phenolic acids shows that they are simple phenols. Hydroxycinnamic acid is the major subgroup of phenolic compounds [11,12]. Hydroxycinnamates are phenylpropanoid metabolites and occur widely in plants[4],and plant products[2]. Hydroxycinnamates and their derivatives are bioactive plant food ingredients. The other natural ligand from plants such as alkaloids compound also can be used in synthesis of m etal complex [1]. Nanophasic and nanostructured materials are attracting a great deal of attention because of their potential for achieving specific processes and selectivity, especially in biological and pharmaceutical applications [3]. Nanoparticles are made of natural or artificial polymers ranging [10].In particular, those conjugated with biological moieties have enormous potential in drug delivery and therapeutic applications. In fact, much progress has been achieved in the past ten years based on inorganic nanomaterials [9]. In this context we have undertaken the antimicrobial evaluation of Co (II) complex of 3-(3,4-Dihydroxyphenyl)-2-propenoic acid. For this purpose the in vitro susceptibility of tow gram positive bacteria (Staphylococcus aureus, Streptococcus pyogenes) and tow gram negative bacteria (Pseudomonas aeruginosa, Escherichia coli) to the synthesized compounds was investigated. Materials and Methods Synthesis of the metal complex; General Method 3-(3,4-Dihydroxyphenyl)-2-propenoic acid, cobalt chloride was Merck chemicals and was used without further purification. Organic solvents were reagent grade. Electronic spectra were recorded by Camspec UV–Visible spectrophotometer model Perkin Elmer Lambda 25. The IR spectra were recorded using FT-IR Bruker Tensor 27 spectrometer. 1H- NMR was recorded on a Bruker AVANCE DRX 500 spectrometer at 500 and 125MHz respectively. All the chemical shifts are quoted in ppm using the high-frequency positive convention; 1H -NMR spectra were referenced to external SiMe4. The percent composition of elements was obtained from the Microanalytical Laboratories, Department of Chemistry, University of tarbiyatmoallem, Tehran. A solution of metal salt dissolved in acetonitrile added a dually to a stirred acetonitrile solution of the ligand (EDA), in the molar ratio 1:1 (metal: ligand). The reaction mixture was further stirred for 4-5h to ensure of the completing and precipitation of the formed complexes. Finally, the complexes dried in vacuum desiccators over anhydrous CaCl2. Microorganisms and culture media The following microorganisms were used in this study to test antimicrobial activity of complex. Escherichia coli, Staphylococcus aureus were kindly provided by (anistitue pastor ). The strains were maintained on PD3 agar at 26oC. For long- term storage, glycerol stocks of microorganisms were prepared in the corresponding growth media with a final glycerol concentration of 12%. The bacterial glycerol stocks were quickly frozen in liquid nitrogen and stored at -80oC. In-vitro anti-bacterial activity All methodology and steps were followed according to diffusion disk method. An inoculum of 0.5 McFarland standard (1.5*108 cfu/ml) was applied on Mueller Hintonagar (a depth of 4 mm in a petridish of 100 mm diameter) [14]. Maximum 6 discs were applied on each plate and they were incubated at 37  °C for 24 hours. Zone of inhibition was measured including the disc diameter (6mm). Preparation of nanoparticles Co nanocrystallites were prepared by the reaction of C9H8O4 with [Co (C9H7O4)] Cl2 in THF as solvent under ultrasound power. Then the suspension was irradiated for 1h with a high- density ultrasonic probe immersed directly into the solution under various conditions. A maltiwave ultrasonic generator ( sonicator – 3000: Italstructure MPD 3000). The samples were characterized with a scanning electron microscope (SEM) with gold coating. Results and Discussions Structural description of the complex The reaction of Co(II) salt with the ligand, EDA, results in the formation of [ML] for M=Co (II). complex is quite stable and could be stored without any appreciable change. The EDA ligand and the [Co(C9H6O4)]Cl2.2H2O complex have 223-225 °C and 195-198 °C melting point respectively also complex is insoluble in common organic solvents, such as n-hexane and dichloromethane. However, that is soluble in DMSO, ethanol and DMF. its structure was characterized by elemental analysis, 1H-NMR and IR. Their elemental analyses are in accord with their proposed formula. The spectral data of the complexes have good relationship with the literature data. Fig.1. Structure of the ligand, EDA. Analysis of [ Co ( C9H6O4 )] Cl2.2H2O (EDACC): Dark Blue crystals; yield 86% . elemental analyses, 1:1 metal to ligand stoicheiometry is assigned to all the chelates ( table 1). Table1: Elemental analyses data on the caffeic acid and its Co (II) complex. (31.40) (1.74) (17.15) 1H-NMR: (à ¯Ã†â€™Ã‚ ¤ ppm DMSO, 500MHz): 5, 97-7.21 [5H, 2q, aroma]; 11.91 [1H, s, acid); 8.98-9,36[2H, s, alkene]. IR absorptions(cm-1 KBr): 1620 (C=C), 972 (=C-H), 1352 (C-O), 574 (Co-O) and 456 (Co-Cl).The electronic spectral data of the complex in acetonitrile are presented in table 2. there are one peak in spectrum of ligand which can be assigned to ÃŽ  Ã¢â€ â€™ÃŽ  * transition. The electronic complex shows a broad band at 680 nm attributable to the 4T1g ( F ) →4 A2g ( F) and the other one at 640- 550 nm attributable to the 4T1g ( F ) →4T1g ( P ) transition for Co ( II ) ion . table 2: Electronic spectra of caffeic acid and its Co(II) complex in nm Raman shift (cm1): 500 à ¯Ã¢â€š ¬Ã‚ ¨ Co-O), 325 (Co-Cl), 975(C-H), 1618à ¯Ã¢â€š ¬Ã‚ ¨C=C), 1189à ¯Ã¢â€š ¬Ã‚ ¨C-O) (Fig.2.Left). Fig.2. Structure of Co (II) complex with ligand, EDA. In-vitro anti-bacterial activity The mean diameters of microbial growth inhibited by different complexes are shown in Table 4. All complexes had antimicrobial activity. Inhibition zones larger than 5mm indicated that antimicrobial activity. The data obtained by the disk diffusion method showed that all complexes have antibacterial activity. Among the bacteria, Escherichia coli was the most sensitive bacteria both ligand and complex [Co(C9H7O4)]Cl2 Normal- scale had antibacterial effect on this bacteria , whereas only ligand C9H8O4 had antibacterial activity against Streptococcus pyogenes and Pseudomonas aeruginosa . Ligand C9H8O4 and complex [Co (C9H7O4)] Cl2( Normal- scale) had not any effect against Staphylococcus aureus. Table 4. Zone of growth inhibition of the test compounds against the bacteria Complex [Co (C9H7O4)]Cl2 ( Normal– scale), had more antibacterial activity against Escherichia coli (14mm) . Complex [Co(C9H7O4)]Cl2 (Nano – scale), had less activity against Staphylococcus aureus (5mm). From these results it may be concluded that there is not any accordance between normal – scale and nano- scale from the antibacterial activity aspect. The antimicrobial activity of complexes demonstrated in this study can be added to the already known beneficial biological properties of these compounds to the human health. Nanoparticle study XRD pattern of mixture of caffeic acid andCoCl2 .6H2O prepared by the ultrasonic process is given in Fig. 4. The diffraction peaks accord with the amorphous crystal system. Fig.4. The XRD pattern of the mixture of caffeic acid and 6H2O .CoCl2 The SEM micrographs of nanostructure are shown in Fig. 5. The nanoparticles show a low degree of crystalline with no defined peaks in the XRD pattern. Fig. 5. SEM images of complex [Co (C9H7O4)]Cl2 The IR spectrum of Co (II) nanostructure (Fig.5) shows the absorption pesk at 574 648 are assigned to the à ¯Ã‚ Ã‚ µ(Co-O) modes, which confirms the formation of Co (II) nanostructure. It has been reported that the negative charge on the cell surface of Gram-negative bacteria was higher than on Gram-positive bacteria (Chunget al., 2004). Due to a higher negative charge on cell surface, the interaction between Gram-negative bacteria and nanoparticles was definitely stronger than that of Gram-positive bacteria. Moreover, results showed that Gram-positive bacteria were more sensitive to Co (II) nanoparticles. Fig.6. IR Spectrum of complex [Co (C9H7O4)] Cl2 Acknowledgments We gratefully acknowledge the financial support from the Research Council of Ardabil Islamic Azad University and many technical supports that provided by Ardabil University of. edical Sciences References [1] A.H. Osman, (Synthesis and characterization of cobalt (II) and nickel (II) complexes of some  Schiff bases derived from 3-hydrazino-6-methyl [1, 2, 4] triazin-5(4H) one) Transition Met. Chem, 2006, 31, 35. [2] Clifford, 1999 M.N. Clifford, Chlorogenic acids and other cinnamates: nature, occurrence and dietary burden, J. Sci. Food Agric. 79 (1999), pp. 362–372. [3] Brigger, I., C. Dubernet, and P. Couvreur. 2002. Nanoparticles in cancer therapy and diagnosis. Adv. Drug Delivery Rev. 54:631–651 [4] Herrmann, K. Occurrence and content of hydroxycinnamic and hydroxybenzoic acid compounds in foods. Crit. Rev. Food Sci.Nutr. 1989, 28, 315-347 [5] Herrmann, K. Contents of principle plant phenols in fruits. Fluess. Obst 1992, 59, 66-70. [6] Herrmann, K. Phenolcarboxylic acids in plant foods and their antioxidative activity. Gordian 1993, 93, 92-96. [7] M.J. Seven and L. A. Johnson, Metal Binding in Medicine, Lippincott Co, Philadelphia, PA, 4ta Ed (1960). [8] A. J. Crowe, Metal-Based Antitumor Drugs, Vol. 1, Freund, London, 1989, p. 103 [9] Gong, J., Hu, X., Wong, K., Zheng, Z., Yang, L., Lau,W., Du,R. Chitosan Nanostructures with Controllable Morphology Produced by a Nonaqueous Electrochemical Approach. Advanced materials. 2008, 20, 2111–2115. [10] Kreuter, J. (2001). Nanoparticulate systems for brain delivery of drugs. Advanced Drug Delivery Reviews, 47, 65–81. [11] C. Sanchez-Moreno, J.A. Larrauri and F. Saura-Calixto, A procedure to measure the antiradical efficiency of polyphenols, J. Sci. Food Agric. 76 (1998), pp. 270–276. [12] Z. Sroka and W. Cisowski, Hydrogen peroxide scavenging, antioxidant and anti-radical activity of some phenolic acids, Food Chem. Toxicol. 41 (2003), pp. 753–758. [13] E. Psomiadou and M. Tsimidou, Stability of virgin olive oil. 1. Autoxidation studies, J. Agric. Food Chem. 50 (2002), pp. 716–721. [14]WHO, Geneva (Sept. 1997). Manual on antimicrobial resistance and susceptibility testing. Diversion of emerging and other communicable diseases surveillance and control. WHO antimicrobial resistance monitoringprogramme.

The Healthcare Industry of America; An investigative look at HMOs Essa

The Healthcare Industry of America: An investigative look at HMO's It's no secret that Health Maintenance Organizations, known as HMO's, have made healthcare affordable for many Americans, but at what risks? Most employers offer some type of health care plan that is an HMO. Let's face it, given the choice among insurance coverage through your employer, in which he pays half the costs, or acquiring private insurance coverage outside your employer, most Americans choose to go with employer-provided HMO's. Why then, has there been so much controversy with HMO's? An HMO is an organization whereby the subscriber, or patient, is allowed to choose a medical provider from a list of doctors within a certain medical group. Each physician has signed a contract to see patients at a reduced rate. This type of plan does not allow the patient freedom to see just any doctor. All referrals to a doctor, other than the patient's primary care physician, must be approved by both that physician, and the insurance company. Most physicians add HMO's as a supplement to their practices. With HMO's, the patient has little or no co-payment depending on how the plan is set up. Most HMO co-payments range between $5 to $15 dollars per office visit. The doctor, may receive half or less than half of his normal fee from the insurance companies. HMO's are characterized with the tendency to over or under treat patients. HMO's put limitations not only on the income of the provider, but also on the type of treatment that may be done. If a patient is in need of a specialist fo r a specific ailment, the insurance company has to review and approve a referral and deem it necessary. The process involves the patient going to his or her general practitioner, also re... ...he pros. It helps immensely if you have the support of your primary care physician. If you have a hearing, find out how many people will be there and make up a folder for each one. a). Contact local lawmakers, senators, representatives. b). Contact your State Insurance Commission in writing about your complaint. Send copies of correspondence between you and your HMO. Let the HMO know you are contacting your State Insurance Commission. Works Cited Evans, M. Stanton. "If you're in an HMO, here's why." Consumers' Research Magazine, Dec. 1997 p10(6). Sherrid, Pamela. "Mismanaged Care." U.S. News & World Report, Nov. 24, 1997 p57(3). Lowenberg, Stanley C. "Hard Path to HMO reform." Los Angeles Times, Feb. 2, 1998 pB(4) col. 1. Figueroa, Liz. "State Regulations of Healthcare Reform." Los Angeles Times, March 4, 1998 pB(6) col. 4. The Healthcare Industry of America; An investigative look at HMO's Essa The Healthcare Industry of America: An investigative look at HMO's It's no secret that Health Maintenance Organizations, known as HMO's, have made healthcare affordable for many Americans, but at what risks? Most employers offer some type of health care plan that is an HMO. Let's face it, given the choice among insurance coverage through your employer, in which he pays half the costs, or acquiring private insurance coverage outside your employer, most Americans choose to go with employer-provided HMO's. Why then, has there been so much controversy with HMO's? An HMO is an organization whereby the subscriber, or patient, is allowed to choose a medical provider from a list of doctors within a certain medical group. Each physician has signed a contract to see patients at a reduced rate. This type of plan does not allow the patient freedom to see just any doctor. All referrals to a doctor, other than the patient's primary care physician, must be approved by both that physician, and the insurance company. Most physicians add HMO's as a supplement to their practices. With HMO's, the patient has little or no co-payment depending on how the plan is set up. Most HMO co-payments range between $5 to $15 dollars per office visit. The doctor, may receive half or less than half of his normal fee from the insurance companies. HMO's are characterized with the tendency to over or under treat patients. HMO's put limitations not only on the income of the provider, but also on the type of treatment that may be done. If a patient is in need of a specialist fo r a specific ailment, the insurance company has to review and approve a referral and deem it necessary. The process involves the patient going to his or her general practitioner, also re... ...he pros. It helps immensely if you have the support of your primary care physician. If you have a hearing, find out how many people will be there and make up a folder for each one. a). Contact local lawmakers, senators, representatives. b). Contact your State Insurance Commission in writing about your complaint. Send copies of correspondence between you and your HMO. Let the HMO know you are contacting your State Insurance Commission. Works Cited Evans, M. Stanton. "If you're in an HMO, here's why." Consumers' Research Magazine, Dec. 1997 p10(6). Sherrid, Pamela. "Mismanaged Care." U.S. News & World Report, Nov. 24, 1997 p57(3). Lowenberg, Stanley C. "Hard Path to HMO reform." Los Angeles Times, Feb. 2, 1998 pB(4) col. 1. Figueroa, Liz. "State Regulations of Healthcare Reform." Los Angeles Times, March 4, 1998 pB(6) col. 4.

The Digestive and Urinary Systems :: essays research papers

Digestive and Urinary System Lesson 1: The Digestive System Terms: q  Ã‚  Ã‚  Ã‚  Ã‚  Digestion: q  Ã‚  Ã‚  Ã‚  Ã‚  Absorption: q  Ã‚  Ã‚  Ã‚  Ã‚  Elimination:  Ã‚  Ã‚  Ã‚  Ã‚   q  Ã‚  Ã‚  Ã‚  Ã‚  Mastication: q  Ã‚  Ã‚  Ã‚  Ã‚  Peristalsis: q  Ã‚  Ã‚  Ã‚  Ã‚  Gastric Juices: q  Ã‚  Ã‚  Ã‚  Ã‚  Bile: Functions of the Digestive System: q  Ã‚  Ã‚  Ã‚  Ã‚  Digestion, Absorption, and Elimination. q  Ã‚  Ã‚  Ã‚  Ã‚  Digestion occurs in the digestive tract which includes: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Mouth: Mastication occurs and enzymes produced by salivary glands starts digesting carbohydrates. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Esophagus: 10 in. long and extends from the pharynx to the stomach. Food moves down the esophagus by the peristalsis. The sphincter, a circular muscle at the entrance of the stomach opens and closes to allow food to enter the stomach. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Stomach: Holds about 1qt of food for 3-4 hours and controls the rate at which it enters the small intestine. It also produces Chyme and Gastric Juices. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Small Intestine: 20ft (6m) long, 1in (2.5cm) in diameter. Consist of 3 parts the duodenum, the jejunum, and the ileum. Intestinal juice, secretions from the liver and pancreas complete chemical breakdown. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Large Intestine (Colon): 2.5in (6cm) in diameter and 5-6ft (1.5-1.8m) long. The main function of the large intestine is the elimination of waste and the absorption of water. The water is absorbed into the bloodstream Other Organs that aid Digestion q  Ã‚  Ã‚  Ã‚  Ã‚  The liver, gallbladder, and pancreas are essential for the digestion of carbohydrates, proteins, and fats. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Liver: the largest gland in the body q  Ã‚  Ã‚  Ã‚  Ã‚  Weighs about 3.5 lbs. q  Ã‚  Ã‚  Ã‚  Ã‚  Dark reddish brown color q  Ã‚  Ã‚  Ã‚  Ã‚  Over 500 functions q  Ã‚  Ã‚  Ã‚  Ã‚  Produces bile q  Ã‚  Ã‚  Ã‚  Ã‚  Converts sugar glucose to glycogen and stores it q  Ã‚  Ã‚  Ã‚  Ã‚  Maintains level of glucose in the blood q  Ã‚  Ã‚  Ã‚  Ã‚  Changes harmful to less harmful toxins q  Ã‚  Ã‚  Ã‚  Ã‚  Stores vitamin A, D, E, K, B12, and Iron 2.  Ã‚  Ã‚  Ã‚  Ã‚  Gallbladder: Small sac about 3-4 in. (7-10cm) long q  Ã‚  Ã‚  Ã‚  Ã‚  Stores bile until food moves from the stomach into the duodenum of the small intestine. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Pancreas: a gland of the digestive and endocrine system. q  Ã‚  Ã‚  Ã‚  Ã‚  Produces insulin q  Ã‚  Ã‚  Ã‚  Ã‚  Produces 3 digestive enzymes: 1.  Ã‚  Ã‚  Ã‚  Ã‚  trypsin: digest protein 2.  Ã‚  Ã‚  Ã‚  Ã‚  amylase: digest carbohydrates 3.  Ã‚  Ã‚  Ã‚  Ã‚  lipase: digest fats q  Ã‚  Ã‚  Ã‚  Ã‚  These enzymes are released into the small intestines through ducts. Lesson 2: Problems and care of the Digestive Systems Terms: q  Ã‚  Ã‚  Ã‚  Ã‚  Indigestion: q  Ã‚  Ã‚  Ã‚  Ã‚  Hiatal hernia: q  Ã‚  Ã‚  Ã‚  Ã‚  Gallstones: q  Ã‚  Ã‚  Ã‚  Ã‚  Peptic ulcers: q  Ã‚  Ã‚  Ã‚  Ã‚  Gastritis: q  Ã‚  Ã‚  Ã‚  Ã‚  Appendicitis: q  Ã‚  Ã‚  Ã‚  Ã‚  Hepatitis: Common Functional Problems: q  Ã‚  Ã‚  Ã‚  Ã‚  Halitosis: (bad breath), can result from disorders of the teeth and gums caused from poor oral health care. q  Ã‚  Ã‚  Ã‚  Ã‚  Indigestion: occurs when your body doesn’t properly breakdown foods. This can be caused by eating too much ,eating too fast, or by indulging in an excess of alcohol. q  Ã‚  Ã‚  Ã‚  Ã‚  Heartburn: occurs when acid content from the stomach backs up into the esophagus. If a person has hiatal hernia they may experience heartburn. q  Ã‚  Ã‚  Ã‚  Ã‚  Gas: a certain amount of gas in the stomach or intestine is normal but some foods can cause an excess of gas. q  Ã‚  Ã‚  Ã‚  Ã‚  Nausea and Vomiting: this can be caused by motion, pathogens, medicines, drugs, and other substances in the stomach. Nausea precedes vomiting. Vomiting is reverse peristalsis.

Consumer Behavior Final Project Essay

Target Corporation is a retail store based out of America, its headquarters are in Minneapolis, Minnesota. Target’s goal began with creating an upscale alternative to Wal Mart, while remaining a discount store. They have since become the fourth largest retailer and second largest discount retailer in the United States, Wal Mart being the first. Target’s first retail store was opened in 1962, in Minnesota. The company has continually grown to its present day size, operating 1,916 stores in the US. In 2013 Target began operating in Canada, and has since opened 127 stores throughout. Target offers clean, spacious and guest-friendly stores. Their motto is â€Å"Expect More, Pay Less,† indicating you will find good quality, at low prices. They have a variety of their own in store brands. Target has made â€Å"cheap-chic† accessible to everyone, in the form of furniture, fashion and household items, offering designer products at affordable prices. Target reaches younger customers with higher incomes than its competitors. Target aims for high-end buyers, in part because the middle class is shrinking. In general they reach moderate to better income families with active lifestyles and a multitude of hobbies. A Target customer’s median age is 40, and median household income is $64,000. Eighty percent of Target customers are female and thirty-three percent have children at home. 50% of consumers are employed in professional or managerial positions. Around fifty-seven percent of Target customers have completed college. Generally Target’s consumers are interested in buying higher end, quality products. Their primary market is females ages 35-45, therefore this demographic should be the focus of their marketing efforts. Secondary customers could be the spouses of these females who use the products their wives shop for but are not the primary customers making the purchasing decisions. Tertiary consumers could be children in families, using the product but not yet making direct purchasing decisions. These children may become primary consumers later in life, if they associate the brand with positive experiences. Target offers a customer loyalty program which helps generate  and keep customers. This program helps identify customer purchasing trends which enables marketers to create effective, targeted promotions, decreasing advertising costs. The key behind Target’s success is their positioning as a high-end brand despite their low prices, which attracts a group of consumers who normally would not seek discount retailers. Target provides knowledgable, friendly staff that is happy to answer questions and assist customers. A report by Time Trades showed that 85 percent of consumers purchase more when helped by a knowledgeable sales person. Target successfully associates it’s brand with a younger, edgier, hipper and more fun image that it’s discount retail competitors. Most consumers that shop at Target don’t see it as a discount store, but as a superstore where you can buy everything you need conveniently in one place. Target spends 2.3 percent of their revenue on advertising, in comparison Wal-Mart only spends 0.3 percent. Target has been smart with their marketing efforts, especially by partnering with many high-end design oriented suppliers over the years. Target uses bright and eye-catching advertisements with creative presentations. Target puts a lot of work into their displays and understands the power of them, capturing more sales as a result. An example of this is the bins Target strategically places near the front entrance with items under five dollars. This catches consumers’ attention when they first enter the store and right before they head to the checkout. Most consumers identify with Target’s symbol, a bulls-eye and their store color, red without even seeing or hearing the Target name. Target continues to improve their mobile app, which is an in-store shopping tool for consumers. The app includes a section for weekly ads that uses location to show consumers a weekly ad for a nearby store. There is a section in the app that allows consumers to prepare a personalized shopping list. Target’s guest wi fi network which lets consumers see special services and deals for each store also allows Target to monitor where in the store consumers are and what products they are looking for. They have created an online magazine called â€Å"A Bulls-eye View.† Its purpose is to tell stories behind Target’s partnerships, products, events and other things going on with the  company. It does not pitch products but instead stays true to an old-journalism outlook, â€Å"show don’t tell.† For example, an article may be written about how to decorate your home using a Target product line, but will not promote a specific product. â€Å"A Bulls-eye View† attracts 100,000 unique visitors each month. The Target spokesperson, Hausman says Target’s marketing efforts are heading towards building stronger relationships with consumers through social media. This is what â€Å"A Bulls-eye View† is designed to do, build relationships with consumers that will eventually lead to sales. Target has a packaging operations team to ensure products have an appealing structure that holds the product with eye-catching graphics. Target’s advertising and in-store promotions strive to convey the message that they are clean, fresh and offer in style products. They send the message that products are priced well and convenient to buy. Target uses assortment, placing complementary items, commonly purchased together near each other. Through intelligent, consistent marketing Target has turned it’s bulls-eye logo into a lifestyle symbol recognized by ninety-six percent of American consumers. Strivers represent active consumers and are the primary VALS type that shop at Target. Shopping allows these people to demonstrate to peers their ability to buy, and is a social activity. Strivers can be compulsive buyers, depending on their financial circumstances. Strivers tend to like stylish, trendy products, and love fun, which are qualities Target represents and personality traits they aim to appeal to. I think Target’s secondary market is Experiencers, who are generally young and eager consumers. They like self-expression and excitement, and are attracted to new offbeat brands. Target tries to appeal to young, hip, fun consumers. Experiencers tend to spend a lot of their income on entertainment, socializing and fashion, and strive to accumulate trendy possessions. Even though these consumers are young and most likely do not yet have large entertainment and clothing budgets, they are attracted to Target because it is a discount store. Those that follow terminal values of social recognition may be attracted to Target, Target markets it’s company as providing high-end products for a high-end lifestyle. Those that value an exciting life may be attracted to Target’s brand since its image is exciting  and fun. Other-directed consumers may be more likely to shop at Target; they observe their peers to decide what is acceptable. Many of Target’s advertisements demonstrate social acceptance portraying groups. Target shoppers use routinized response behavior for most of the items they would purchase. Most Target guests are shopping for every day household items, which are items they have experience purchasing. They do not need more information or time spent researching the product. Those that use routinized response behavior have experience purchasing the product, and a clear idea of their expectations. The more a product becomes routine to buy for a consumer, the less reactive they will be to advertising efforts and discounts for similar products of different brands. Consumers at Target may use limited problem solving, occurring when shoppers are thinking about purchasing new versions of previously purchased products that may have additional features. Another instance when limited problem solving would be used is when a consumer is undecided about which brand or version of a product to purchase. Consumers may need more information to understand the differences between product brands. Limited problem solving is often used with occasional purchases like clothing, movies, and cosmetics. Since Target has such a wide variety of items for sale, there are many different decision-making processes used. Extensive problem solving is probably the least common decision-making process used by Target shoppers. Extensive problem solving is used when purchasing a product in a new category that is not well known or when purchasing a high-risk item that is more expensive or presents a psychological risk. With extensive problem solving there is no consumer preference for a certain brand or product. The purchase process in long and a lot of time is spent on research. There are few products sold at Target that require extensive problem solving, perhaps electronics like computers, televisions and video game consoles. The same product may not produce the same decision-making process in every consumer. A Target shopper that is accustomed to a certain product will have routinized response behavior, whereas a consumer who is new to a product will probably use limited problem solving for the same purchase. Survey: 1. How many times in the past year have you shopped in a discount retail store? 2. How many people live in your household, and how many of these individuals are children (under 18)? 3. What is your yearly household income? 4. What industry do you work in? 5. Do you make most of your purchases in a physical retail store or online? 6. What is your age range? 7. What city do you live in? 8. What is your level of education? 9. What are your hobbies and interests? 10. If you could create a retail store personalized to your wants and needs what would it be like? Consumers enjoy shopping at Target because it is a one-stop shopping experience with a large selection. It offers a fun, comfortable and safe shopping environment with low-prices on high quality, well-designed items. Target is process-oriented, focused on getting their work done with integrity towards employees and customers. They have a deep concern for their employees, providing a fair, positive work environment and fair wages. Target is dedicated to meeting their guests’ needs and always catering to the guest experience, which contributes greatly to their success and the positive consumer attitude towards their brand. Works Cited 1. â€Å"History: Target’s Shopping Experience Over Time | Target Corporate.† Target. N.p., n.d. Web. 23 Sept. 2014. . 2. Target Stores. (2014, August 3). Retrieved September 26, 2014. . 3. Abramovich, Gisele. â€Å"Target’s ‘Show Don’t Sell’ Content Strategy – Digiday.† Digiday. N.p., 16 Apr. 2013. Web. 25 Sept. 2014. . 4. â€Å"Target Careers: Advertising & Marketing Jobs | Target Corporate.† Target . N.p., n.d. Web. 26 Sept. 2014. . 5. Barwise, Patrick, and Sean Meehan. â€Å"Bullseye: Target’s Cheap Chic Strategy – HBS Working Knowledge.† Harvard Business School Working Knowledge. N.p., 16 Aug. 2004. Web. 25 Sept. 2014. . 6. Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. Pearson, 2010. 7. Johnson, Lauren. â€Å"Target Tightens Focus on Mobile as In-store Shopping Tool.† Mobile Commerce Daily RSS. N.p., 30 Aug. 2013. Web. 10 Oct. 2014. .