Development of a Personal Brand Assignment Example | Topics and Well Written Essays - 1000 words - 1

Development of a Personal Brand - Assignment Example After establishing personal branding statement, one should start living it. The value of the brand should be clear across the board; on the social media conversation, interacting with clients, communication with colleagues, on the blogs, on personal website, and even within the comments on other blogs (Pike 88). The person should not scream to voice out the brand message. The brand should be made visible, steady, and consistent in any activity that the person is performing. Personal presentation is very important in brand me, especially on the social media. One should maintain consistent and professional profiles, including avatar photo. When focusing on personal brand, personal photo is the best identifier. It is because it will be easier for people to distinguish and interact with the person. Developing a personal brand is not all about the person, it should be beyond the person and interacting with the people one is trying to influence. An individual should participate in various conversations on the social network, engaging with clients, responding to comments on the blog, and participating two-way conversation with potential clients. One should be genuine and transparent in all the communications and the importance of customer service should be considered. Clients should be the immedia te people to realize and understand the brand as they experience in the process of interaction. Consistency is very important when managing interactions as a way of building the brand and making it recognizable and respected by other people. Value proposition is any promise of value to be delivered and acknowledged. The customer should show a belief that the value would be delivered and experienced. Brand me value proposition is very important in business. It is the personal presentation to the customer, which will motivate him/her to enter the